Price Chopper’s Healthy U Open House
This past Saturday, I got up extra-early and headed out for a long day trip to Albany, NY to participate in Price Chopper’s Healthy U Open House. While driving 6+ hours and working a fast-paced show in a supermarket on a Saturday might sound like no fun to some, I was very excited to go. Long-time readers of A Better Bag of Groceries can probably tell that I don’t just love my job, I’m practically addicted to it. Seriously, I was thrilled to spread the NuVal word to Price Chopper’s customers. I actually spent a lot of time in the aisles, helping customers trade up for better NuVal scores. It was a blast. Meanwhile, at home, my husband was shepherding the kids through a day that included ballet class, the Cub Scouts Pinewood Derby, and a bowling birthday party. Believe me, I got the better deal! I think he was more tired than I was at the end of the day.
Price Chopper pulled out all the stops to make this event a great success.
Customers came in and were greeted with balloons and a free re-usable shopping bag.
After that, customers were treated to free samples throughout the store.
Yes, that is pineapple dipped in dark chocolate. And yes, it was delicious!
The goal of the Healthy U Open House was to teach Price Chopper shoppers that they can choose to eat nutrititiously and it can be delicious.
So, we went to work teaching customers about how to use NuVal to trade up for better nutrition. Price Chopper shoppers are so lucky to have NuVal scores right on shelf. In fact, Price Chopper was first supermarket in the country to implement NuVal.
Price Chopper’s Senior Dietitian, Ellie Wilson, MS, RD and NuVal’s Manager of Nutrition Communications, Rachel Rodek, MS, RD, LDN, CSSD worked the NuVal table….
while I hit the aisles and helped customers trade up for better nutrition.
This mom was very happy to learn about Dreamfield’s pasta which gets an amazing NuVal score of 87.
She bought 2 boxes!
Wouldn’t it be cool to see this sign on your grocery store shelf?
I got to meet some great people, like the Chopper Shopper…
Jodie Fitz, who runs Price Chopper’s Kids Cooking Club and Dianne Fagan, RD, CDN, one of Price Chopper’s registered dietitians.
We wrapped up the event at 4 pm, and then I became a Chopper Shopper myself. I love to roam the aisles to look for new products! I know – I’m a supermarket geek.
But check this out!
I could buy Classico sauce with a NuVal score of 37…
or the Price Chopper brand with a NuVal score of 81.
Guess which one I bought? 
Also, I found that I could buy Old El Paso salsa with a NuVal score of 4…
or Price Chopper’s Coyote Joe’s brand, which gets a much higher score of 41.
That went in my cart too!
I could have stayed there all night digging into all the scores in the aisles. I learn something new on every visit. But it was time to hit the Mass Turnpike for the 3-hour ride home. I was tired, but I felt great knowing that I had spread the NuVal word to some Price Chopper shoppers. I love my job!
Winner of Yesterday’s Giveaway
Congratulations to Commenter #14 Kelley! You’ve won Linguine and Dark Chocolate. Send me an email @ abetterbagofgroceries@gmail.com with your mailing address.
Question of the Day
What grocery store would you most like to see NuVal scores in?
Posted by: Melissa 19 comments
Posted in: Price Chopper
