• Choosing the Healthiest Foods for Your Family

    Welcome! I am a mom of a busy 8 year old and an adventurous 6 year old. I also happen to work for a great company called NuVal. NuVal is a nutritional scoring system that rates foods on a scale of 1-100, based on how nutritious they are. We are implementing NuVal in grocery stores around the country.

    NuVal may not be in your area yet. But I see the scores while they are "hot off the press" and because of that I am able to make better decisions about what to feed my family.

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  • Disclaimer

    I am not a registered dietitian. I am just a mom who happens to work for NuVal. I am also an AFAA-certified Group Exercise Instructor. NuVal is a system designed to lead customers to the most nutritious food choices. It is not a diet or weight-loss plan. Before starting a diet, you should always consult your personal physician. The opinions expressed in this blog are the opinions of the writer and not the opinions of NuVal LLC.

The Obesity Crisis in America

Friday, July 15, 2011 at 07:14 AM

When I meet with a new supermarket company to introduce them to the concept of NuVal, I typically start my talking about the obesity crisis in America.  To put it bluntly, people are getting fatter every year. 

Look at this map, from 1990:

Back then, only about 15% or less of the nation’s population was obese as noted by the light blue shading on the map.

Fast forward to 1998:

At the end of the last millennium, most states had 15-19% obese populations, and some states had obesity rates of over 20%, as indicated by the dark blue and the yellow shading.

Now, here’s the scary map.  2009.

Whoa!  What happened to the blue?  In 2009, all the states had over 20% obese populations.  In fact, look at all those orange states!  They are in the 25% – 29% range.  And the dark red?  Over 30% of their populations are obese.

And just when you thought it could not get any worse, the 2010 numbers  just came out.

I got some of these “Unfathomable Statistics” from the Fooducate Blog

Here are some stats to note:

  • Obesity rose in 16 states. 
  • Obesity did not decrease in any state.
  • Mississippi has the highest obesity rate (34.4%).
  • Colorado has the lowest obesity rate (19.8%).
  • Education matters. High school dropouts have the highest rates of obesity (32.8%).
  • Money matters. Households that make less than $15,000 have a 33.8% obesity rate. Households that have an income above $50,000 have “only” a 24.6% obesity rate.

So, what can be done?  A number of things.  But one that I believe passionately in is better nutritional guidance for consumers.  And that is where NuVal comes into play.  It can help shoppers choose the most nutritious loaf of bread, box of pasta, can of beans, and even fresh protein source on their supermarket shelves.  I don’t think that a nutritional guidance system is a “nice-to-have” kind of thing for a supermarket.  With this kind of crisis in our country today, I think it’s a “must-have.”

For More Reading

Fooducate  (one of my favorite food blogs) has been featuring some great posts on obesity as of late.  See what he has to say about eating out and obesity.  You will decide to cook in more often!

The 2010 Numbers are from F as in Fat:  How Obesity Threatens America’s Future 2011.  This annual report comes from Trust For America’s Health, a non-profit, non-partisan organization dedicated to saving lives by protecting the health of every community and working to make disease prevention a national priority.  Check out their site  for the 2010 map and for detailed information on your state, including childhood obesity statistics.

Posted by: Melissa 6 comments

Posted in: News

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Breaking News: Cheerios’ Score Increases!

Monday, June 21, 2010 at 06:53 AM

Indeed, this is Breaking News.  General Mills Cheerios, which previously received a NuVal score of 34, now get a 37!  While a three point difference might not seem like much to some, it is a great step in the right direction for children’s cereal.  Cheerios has been the shining star of the Cereals that Kids Will Eat Without Complaint.  No other children’s cereal got quite such a high score – with one exception:  Cinnamon Toast Crunch with 75% Reduced Sugar gets a score of 40.  However, I have yet to find that cereal in any of my local supermarkets.  So, Cheerios has been the most-quoted children’s cereal.

This score change is a big deal to us at NuVal.  We have score changes all the time because manufacturers change their recipes and we re-score their products so that consumers have up-to-date information right there on the store shelf.  However, there is not an employee at NuVal who can’t rattle that Cheerios score off the tip of their tongue.  We use the Cheerios example all the time when explaining how the system works.  This means that this week I will be making changes in lots of our educational and promotional materials.  Find 34 and replace with 37!

So, why did Cheerios get a better score?  Because the smart folks at General Mills reduced the amount of sodium in their product.  Those are the kind of steps that we at NuVal are hoping the food manufacturers will make:  reduce the bad stuff, increase the good stuff and make more nutritious food products.  You can read more about the less salty Cheerios in this blogpost from one of my favorite blogs, Fooducate.  Hooray for General Mills for making this change.

Now, I am off to get working on editing all those presentations.  I should start my day with a bowl of Cheerios!

Posted by: Melissa 12 comments

Posted in: Uncategorized

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