Monday, December 14, 2009 at 09:54 AM
When I started blogging, back in July of 2009, one of my first posts was about Cereal for Grown-Ups. I wrote about it because one of the most frequently asked questions I get, once people learn that I work for NuVal, is about cereal and how it scores. People want to know about Kashi, Shredded Wheat, and other popular brands of cereal that adults tend to eat. This is true for kids’ cereals too. A lot of moms ask me about brands that they choose for their children, most notably Cheerios, Cinnamon Toast Crunch and Kix. Let’s face it, most of us mothers start out by feeding our kids Cheerios but by the time the kids are 5 and they are walking the grocery store with us and they are beginning to read words (like Lucky Charms!) they start asking for more than just plain old Cheerios. Add one of their favorite movie characters to the front of a box of cereal and it’s Meltdown In Aisle Five.
So, yes, I admit. We’ve been experimenting in the cereal department. In our cabinet right now are the following brands:
- Frosted Flakes
- Golden Grahams
- Cheerios
- Shredded Wheat (mine)
- Cinnnamon Toast Crunch
- Honey Nut Cheerios
I can tell you that the Golden Grahams and Cinnamon Toast Crunch made it into the basket because they had Ice Age 3: Dawn of the Dinosaurs characters on them. I have no idea how the Frosted Flakes made it into our cart and then into our cabinet. No idea. Perhaps one of my kids threw it in when I wasn’t looking? No idea.
Last week, my son had a half-day of school, so I brought him along on a Price Chopper visit that I had scheduled. We met up with my new colleague, Tina, to walk the store, to see some scores on the shelf and to try out some tools that we’ve developed at NuVal for teaching store employees about the system. I gave my son a Scavenger Hunt to do. He had to write down his favorite cereal and then go find it on the shelf to see what the score was. What did he pick? Frosted Flakes, of course. He found it on the shelf and wrote down the NuVal score: 24. Then I told him that he could go find another cereal that scored better than Frosted Flakes and that we would buy it. He was so excited about this little game. He is so used to being at our local grocery store with me (where they do not have NuVal), asking me to buy sugary, colorful cereals and getting the big NO. It was his big chance to show me that those Kid Magnet cereals really were healthy, Mom!
So, my son quickly found Lucky Charms (nope, NuVal score of 23), Fruity Pebbles (uh uh, NuVal score of 24), Apple Jacks (no, sigh, NuVal score of 24), and Cap’n Crunch (no, no, no, NuVal score of 10). My poor son! He was so deflated! It reminded me of A Christmas Story, when Ralphie so deperately wants a Red Ryder BB Gun, but everyone, including Santa keeps shooting him down. ‘You’ll shoot your eye out kid.”
Finally, my son found a colorful cereal that had a NuVal score better than that of Frosted Flakes: Fruity Cheerios. NuVal Score: 28.
Notice that he does not look overjoyed. It wasn’t that exciting. Fruity Cheerios have been resident in our cereal cupboard in the past. However, it was cool to see my son empowered with the NuVal scores to choose his own cereal – as long as it was above a certain number. In case you’re curious, Cereal scores range from 4 – 100 on the NuVal score, but the median score (half are above it, half are below it) is a 25.
Last week General Mills announced that it will be reducing the sugar levels in its cereals marketed to children. That’s great news. After the reformulations, NuVal will rescore those cereals and I will be sure to blog with an update.
On a bright note, the kids have been asking for Fruity Cheerios as a snack. The good news is that they’re munching on a little baggie of O’s which score a 28 while watching PBS Kids. Hey, it’s better than Cheetos. The bad news is that they have very sticky hands. This week, I’ll be sure to throw more hand wipes in my cart!
Posted by: Melissa
Posted in: Cereal for Grown-Ups, Cereal for Kids, Cinnamon Toast Crunch, Kashi, Kix
Friday, September 4, 2009 at 06:59 AM
If you’ve read some of my last few posts, you know I’ve been hanging on to these last days of summer and dreading the back-to-school routine. I’m trying to snap out of it. I’ve been doing some self-analysis (much cheaper than real therapy) to figure out why I’m so down on school. And it all comes down to one thing – the morning routine stresses me out. I figured this out when I had a bad dream recently. I woke up in a sweat with the PBS series’ Superwhy song “Hip Hip Hooray, the Superreaders Save the Day” song in my head. You parents of young kids know the one – with the little superreaders doing their little victory dance at the end of every episode. Well, that song comes on every day in our house about five minutes before we need to leave for the bus stop. It’s that moment when lunchboxes, backpacks and briefcases need to be lined up at the door, shoes and coats need to be on, Mommy needs to have dry hair and hopefully, some make-up on. Most days, it’s a sprint to the finish line.
I’m working on a strategy to make this year’s morning routine go more smoothly so that I won’t be having nightmares about little Superwhy people. One change we are making is that the kids must get dressed before they come downstairs. We implemented that at the end of the summer and it has helped tremendously. Inspired by this week’s Boston Globe article on breakfast for kids, the other change is that I am going to try for breakfasts that fit three criteria for the kids:
1. It must be quick
2. It must be something they are excited to eat
3. It must have a good NuVal score
My 4-year-old loves Quaker Old-Fashioned Oatmeal. It is not all that quick, but we can make it ahead in larger batches and reheat it throughout the week. She does get excited about putting in some brown sugar and raisins. And it gets a great NuVal score – a 57. This is much better than her other choice – Aunt Jemima Frozen Mini Pancakes. They get a 6. We are all done with buying those. If she does want something hot and toasty, we can always do Kashi Go Lean Waffles, which score a 36. She also likes Kix cereal, which gets 29. That is not bad when you consider that the highest-scoring cereal that you can reasonably expect your kids to eat is Cheerios which get a 34.
As for my son the First Grader, he is all about Cinnamon Toast Crunch right now. The regular version scores a 27. I am still on the lookout for Cinnamon Toast Crunch with 75% reduced sugar because it scores a 40. I just have not found it in my grocery store as of yet. Sugary cereals get such a bad rap, but truthfully many of them get scores that are not so bad. Consider this:
Lucky Charms Cereal scores a 23
General Mills Whole Grain Guaranteed Basic 4 Cereal also scores a 23
Now, I haven’t let the kids buy Lucky Charms in the grocery store. It’s just the principle of multi-colored marshmallows for breakfast. I just can’t. But if it means that the little Superwhy people will stop visiting me in the middle of the night, I just might break down and do it.
Wow, I feel like a Super Reader! I Changed the Story, I Solved the Problem, We Worked Together, So Hip Hip Hooray! Hip Hip Hooray, the SuperMommy Saved the Day!!!
Posted by: Melissa
Posted in: Cinnamon Toast Crunch, Kashi Waffles, Kids Breakfast, Kix, Quaker Oats, Stress, Superwhy Song
Thursday, August 20, 2009 at 10:38 AM
After my blogpost about My Top Ten Favorite Foods, I thought it would be fun to blog about my kids’ Top Ten Foods. I wanted their list to really come from them, so I pulled out my flipchart from Staples that we sometimes use to draw big pictures, put it in the living room, and had a brainstorming session with my 6-year-old and 4-year-old. They thought that this was pretty cool. I took a picture to prove to my readers that this really is THEIR list. Notice the wrinkled paper and the kindergarten and pre-school penmanship. We were too tired to bring the easel up from the basement and we propped the flipchart up on the couch, so you can see that the the handwriting is quite slanted.
So, I asked my kids questions like, “If you could eat a food every day, what would it be?” I was surprised to see that their list was so healthy! I truly expected Cheetos, Kit Kats and cotton candy ice cream to make the list since they beg for these items at our Pool Club’s snack bar. Maybe they chose real foods because we were in our own house? Like most grown-ups, they tend to eat well at home and not so well when we are at a restaurant, vending machine, convenience store, etc. We took turns (of course!) with this list, so my six-year-old son chose the odd numbered items and my four-year-old daughter, the even.
1. Carrots
How excited was I that this healthy veggie which scores a 99 on the NuVal scale was the first thing out of my son’s mouth! I buy the smallest baby carrots I can find for the kids because they are not choking hazards. Sometimes, during the school year, I splurge on the small baby carrots that are pre-packaged.
2. Spaghetti
This was when I knew that my daughter was taking this exercise very seriously. Spaghetti is definitely her favorite food and she loves to eat it just like the dogs do in Lady and the Tramp. Now that I know the NuVal scores, we eat Barilla Plus Pasta Spaghetti Multi-Grain at home because it scores a 91. I had tried whole grain pastas years ago and did not like them, but this one tastes just like regular spaghetti. It’s a great alternative when you realize that Prince Spaghetti gets a 49.
3. Apple Slices
These get a 96 and they make a great accompaniment to a sandwich. When you can get your kids to eat something that gets a 96, why would you ever give them chips?
4. Pancakes
Now my daughter must have been thinking that by putting something on this list, we could get is back in our household because we stopped buying Aunt Jemima Frozen Mini Pancakes when I found out that they score a 6! This same child loves Quaker Old Fashioned Oatmeal which scores a 57, so I make it in large quantities and reheat leftovers for a quick hot breakfast.
5. Cinnamon Toast Crunch
My son begged for this cereal last week because Ice Age 3 Return of the Dinosaurs was on the box. We were shopping in Roche Brothers at the time and they do not have NuVal yet (although I wish they would get it), so I wasn’t exactly sure of the score, but I was in no mood for a melt-down in the cereal aisle, so I relented. I got home and looked it up and found out that it gets a 27, which is not bad when you consider that the median score for cereal is a 25. The key would be to get my son to switch to Cinnamon Toast Crunch with 75% reduced sugar because it scores a 40. That is even better than Cheerios (one of the best scoring Children’s cereals at a 34). The question is: Does the 75% reduced sugar have Ice Age 3 on the box? I hope so.
6. Ice Cream Sandwiches
My daughter, who does not like chocolate (crazy!), loves Hood Ice Cream Sandwiches. They score a 2. She also loves plain vanilla ice cream. As I discussed in my I Scream post, Breyer’s Extra Creamy Vanilla ice cream scores a 45. I will work on migrating her over to that choice. “Sorry, honey. The store was all sold out of ice cream sandwiches.” That will only work when I get to go grocery shopping alone – which is like a vacation!
7. Pineapple
Another award-winning pick from my son. Fresh pineapple gets a 99. The canned versions only score a 25. So, while it is more expensive and a huge pain to cut up, I buy the fresh. I admit there are weeks that it sits on the counter and the leaves get all dried out and it starts to grow a little mold on the bottom and then I feel guilty that I blew $4 on a fresh pineapple. But actually that is usually when it tastes the best, so it works in our busy house.
8. Orange Juice
This surprisingly healthy shout-out came from my daughter, Miss Spaghetti-Pancakes-and-Ice Cream. As I mentioned in Keeping Kids Hydrated – Guiltfree, Tropicana 50 Pulp-Free with Calcium scores a fabulous 81. That is amazing when you compare it to Minute Maid Orange Juice Pulp-Free which scores a 30. Before I knew about Trop 50, we were buying our juice from our milk man because I’m on this glass bottle kick right now. Sorry Milk Man! As I mentioned in My Top Ten Favorite Foods, be sure to buy the one with added calcium and Vitamin D, because the other one scores much lower.
9. Plums
My son must have thought there was a prize at the end of this because his last choice scored a 99 also. My colleague and friend is a dad of 2 and he has a “fruit before anything else at breakfast” rule in his house. I liked that, so I started giving the kids cut up plums or peaches with little tiny seafood forks that came with my everyday flatware (what else are you going to do with those?) at breakfast time. It’s a great way to squeeze in another fruit. I put the plums in paper bags until they get nice and ripe.
10. Soup
And on the hottest day of the year, my daughter chooses soup! She has always been a big fan of this hot and salty favorite. We love to sing the old Tom Jones favorite, “She’s a Lady” when she drinks the remaining broth right out of the bowl. She’s such a class act, my four-year-old. Unfortunately, I don’t have any scores on soup as of yet because NuVal is scoring that this fall. It will be interesting to see how they do. It was also interesting to read this morning that Campbell’s will be removing 25% of sodium from soups. Maybe they heard about NuVal?
Try this with your kids and see what they choose. I’d love to see your lists in the comments!
Posted by: Melissa
Posted in: Apples, Barilla Plus, Breyer's Ice Cream, Carrots, Cinnamon Toast Crunch, Ice Cream Sandwiches, Orange Juice, Pancakes, Pineapple, Plums, Quaker Oats, Soup, Spaghetti, Top Ten (Kids), Trop 50
