Cart Confessions: Pepperidge Farm Goldfish Colors
Welcome to Cart Confessions, a frequent feature here on A Better Bag of Grocerieswhere I ‘fess up and tell you about something that landed in my shopping cart that I am not so proud of. Today, it’s Pepperidge Farm Goldfish Colors.
How did these purple, pink and green fishies end up in my cart? Take a guess! Yup, you got it right. My husband did the grocery shopping! That is typically my job, but things have been a little chaotic these past few weeks on the homefront. And so it happened that I needed some time to catch up on NuVal work and he took the kids grocery shopping. And he does a wonderful job. Truly. I mean he has even bought stuff for blog giveaways. He has literally been in aisles calling me from his cell as we review UPC codes over the phone. So I will forgive him for this one slip-up. I mean, really, he just gave in to the kid-pressure. Look how happy my daughter is about her colorful fish!
I do buy Pepperidge Farm Goldfish, but I typically buy the Whole Grain variety which score a 28 on the NuVal scale. That is a great score when you consider that the median score (half score above, half score below) for crackers is a 14. I don’t usually buy Goldfish Colors because they used to score an 18. Did you notice that I said “used to score.” Past tense. They now score a 24. Pepperidge Farm recently changed the recipe. I checked in with Rachel Rodek, MS, RD, LDN, CSSD and Manager of Nutrition Communications at NuVal. She said that the reason the score has improved from an 18 to a 24 is that the new recipe has more healthy unsaturated fats than the previous recipe.
That is one of the coolest things about NuVal. We keep up with manufacturer reformulations. They happen all the time and we keep track of it. So, if the cereal company adds fiber and takes out some sugar, we rescore the product. And consumers (well, at least those consumers who are lucky enough to have NuVal in their local grocery stores) have the most-up-to-date data at their fingertips.
Back to the Goldfish. The kids devoured the bag of Colors and reveled in the fact that they got Daddy to buy something that Mommy usually says “no” to. Now, we are back to Whole Grain Goldfish. And hopefully, I am back to being Queen of the Grocery Shopping in our household.
Posted by: Melissa 3 comments
Posted in: Cart Confessions


on Apr 6th, 2010 at 9:05 am
I have been buying the Pepperidge Farm Graham goldfish, love them! what do they score? Hopefully well…
on Apr 6th, 2010 at 12:57 pm
The Graham Goldfish only score a 5! Sorry to be the bearer of bad news.
on Apr 7th, 2010 at 9:08 pm
That’s great to know that they keep up with product changes – I never even considered that… C*O*O*L! Thanks! – Angie